Announcing Your Style, Your Studio: A Contest by L'Oreal Paris/altamira
User generated street style sites helped spawn the era of the personal style blog. Lookbook.nu and Chictopia collectively created enough social media attention to pave the way for the individual personal style blog phenomena. In an unprecedented move, L'Oreal Paris has created a new niche for user generated content: yourstyleyourstudio.
And it's all about Haute Hair.
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